Thank You Edelbrock and Happy 75th Anniversary

2013 is a special year for one industry blue-chip brand, as Edelbrock celebrates 75 years of existence. Established in 1938 by a man from Kansas with a ninth grade education, Vic Edelbrock, Sr. ventured to Southern California with hopes of post depression era prosperity. The man had a natural talent for fixing anything mechanical. Edelbrock as you know it today didn’t happen overnight. In fact, Vic Sr. established his first business in 1933, which was a simple repair station in Beverly Hills, CA. It wasn’t until 1938 that Edelbrock produced their first performance product – the “Slingshot” intake manifold for flathead Fords. This original product was designed for Vic Sr.’s 1932 Ford roadster that served as the family car that was transformed on the weekends for timing event racing on the southern California dry lakes. It’s the product that started it all.

On May 4, 2013 Edelbrock held a 75th Anniversary celebration at its Torrance, CA home. My Power Automedia colleagues and I had the privilege of being on the guest list along side 300(+) of Edelbrock’s closest friends, colleagues, and partners. I was amazed at the mix of people in attendance – people who had been influenced not by Edelbrock the company, but rather by Edelbrock the institution. It was both a reunion and homecoming for many.

I had the pleasure of working for Edelbrock for little more than eight of the company’s seventy-five years. I thought I knew everything when offered the opportunity to go to work for the company. What I quickly learned was that I knew a lot about cars and parts; however, ‘I didn’t know jack’ about the true history and culture of our industry, it’s origins, or its innovators. Edelbrock provided me an informal yet valuable education about our industry. I owe Edelbrock a debt of gratitude for giving a twenty-eight year old kid from Ohio the opportunity to be a part of a great organization, and I will always carry a deep appreciation for the friendships, experience, and the life lessons gained in my time at Edelbrock.

So to that I say “cheers Edelbrock and congratulations on 75-years!”. On behalf of Power Automedia, we’d like to thank Steve, Eric, John, Vic and Nancy for allowing us to be a part of your 75th celebration. Here’s to the next 75-years!

Click here to read Power Automedia Editor BJ Kimbrough’s complete event coverage.

5 Points to Consider for Healthy Video Strategy – Point 1: Emotional Connection

This is the first of post of a 5-part series by Power Automedia that will focus on healthy video strategy. We’ll provide perspective on why video is an important part of your marketing, video ideas, styles of production, and how to utilize your video assets. Let’s start this series with some video viewing statistics.

Interesting Video Facts

I keep up with video trends through comScore, a global leader in digital measurement and analytics. They publish a monthly report for online video rankings that is packed full of really insightful information that underscores the power of online video content. Below is a quick summary. I encourage you to visit and take a look at the full report.

comScore video rankings

  • 178-Million Americans watched 33-Billion videos in February, 2013
  • Average video length was 5.6 minutes
  • 83.3% of the U.S. internet audience viewed online video content in February, 2013
Who Wants More Video Content for their Products and Services?

“I know we need video and we want to do more video – we just don’t know what we want.”?

This is a common concern we consistently hear from our clients who recognize that they may be behind the video curve in the automotive space. However, this concern is not confined to automotive – it’s common in any industry and company with an emerging digital focus. A well thought out video plan is essential to its success. Think about how you can build loyalty, solve a problem, or showcase something inside your company that customers don’t often see. We sometimes take for granted the most simple ideas. My advice is to start with your customer service and tech support by simply asking them, “what are the most frequently asked questions that could be resolved through a good video?”.

Point 1 – Emotional Connection
Q: Is video really an important asset to integrate into your company’s marketing plan?
A: Yes.
Perspective: Video adds another dimension to the product education and buying experience. Video provides the opportunity to build an emotional connection with a potential consumer. Sure, we all know how important data standards are to the product on your website. As a manufacturer it’s critical to provide your distribution partners all the essentials to set-up and sell a product, including short and long descriptions; features and benefits; dimensional data; weight; illustrations; and photos. So basically, the industry standards are the standards…in other words, everybody has the same stuff provided by the manufacturer. How do you stand out in the crowd? Consider video as a way to provide a higher level of information, personalization, and peace of mind to earn the customer’s business. We’re all emotionally connected to something. Get your customers emotionally connected to you.

Example: Zip Corvette “Makes me want to buy Corvette products from Zip”

Thanks for reading. Look for Healthy Video Strategy Point 2: Create Awesome and Original Content next week.

Visit our YouTube channel for Power Automedia videos

Power Automedia And Goodguys Continue Digital Partnership in 2013

MURRIETA, CA – THURSDAY, FEBRUARY 28, 2013 – The Goodguys Rod & Custom Association has been promoting some of the world’s largest automotive events ever since the company’s founding in 1983 by lifelong hot-rodder Gary Meadors. Boasting a membership over 70,000 strong, Goodguys’ enthusiast-centric events feature the best in hot rods, custom cars, classics, trucks, and street machines while attracting hundreds of thousands of fans all over the country to their unique brand of automotive gatherings. With 19 events scheduled for 2013 in nearly every corner of this great country, the Goodguys shows have something for everyone.

Goodguys Rod & Custom Association has once again partnered with Power Automedia for 2013 to expand and enhance their web presence and event exposure. Power Automedia serves as Goodguys’ digital media partner, covering many Goodguys events all across the country; this collaborative effort enables Power Automedia to provide nearly real-time event coverage to the automotive enthusiast base Goodguys is looking to incorporate into their events.

Goodguys Celebrates their 30th Year Throughout 2013

In addition to their events, Goodguys Rod & Custom Association also produces a quality 250-page, full-color magazine entitled the Goodguys Times Gazette, which provides an inside look at the events, people, cars and companies that make it all possible. For the first time, the Goodguys Gazette will be available at no cost to all through their no-cost Junior Membership, which includes a digital subscription delivered to your inbox. While many of their events are limited to classics and hot rods from model years 1972 and prior, they’ve opened up select shows to include “All-American Sundays”, welcoming all domestic vehicles and are even offering Autocross competitions at select locations in 2013.

“We’re excited to further our relationship with Power Automedia for this 2013 Goodguys event season. Nobody works harder to provide timely, high quality event coverage in such a creative format. With Power Automedia’s diverse lineup of e-zines and their far-reaching industry-wide weekly newsletters, it offers Goodguys the perfect platform to get out our message to all segments of the hot rodding industry,” said Marc Meadors, President of Goodguys Rod & Custom Association.

The Power Automedia/Goodguys relationship will extend across their top line of online automotive magazines including,,,, and Goodguys will rely on these online magazines to reach their traditional “Goodguy” while introducing the world’s premier automotive events to a growing number of muscle car and modern muscle enthusiasts.

 “The Goodguys organization is relying on us to help extend and introduce the Goodguys events to automotive enthusiasts that may not be familiar with the Goodguys brand and what they do for the automotive enthusiast’, explained Power Automedia Vice President, Jason Snyder.  “Much like the shift in the media landscape, Goodguys has diversified their automotive events to welcome a younger audience; they want grandfathers, fathers, sons, and daughters to all have their own place at an event, while enjoying the passion for the automobile together. Events like their ‘All-American Sundays’ and Autocross are making a huge impact on the market. Our online coverage helps to supplement their Goodguys Times Gazette print magazine, by providing market specific coverage to their growing enthusiast base”.

With over 12.9 million viewers expected this year, and more than 840,000 fans on Facebook, Power Automedia’s nine automotive online magazines are attractive among automotive performance companies looking for cost-effective marketing solutions. Plus, with an industry-leading video production and innovative social marketing team, Power Automedia helps assist the automotive industry transition into the future of digital media.

# # #

Press Contact

Power Automedia
Jason Snyder
25843 Jefferson Avenue
Murrieta, CA 92562


Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes nine digital automotive enthusiast magazines and produces video content for auto industry clients.

For more on Power Automedia visit

Power Automedia –  25843 Jefferson Avenue, Murrieta CA 92562 | Ph: 951.677.2626 | Fax: 951.677.2627

Power Automedia Completes Move To New Facility; Welcomes more than 200 Guests to Open House

Power Automedia's Murrieta, CA facility

MURRIETA, CA – Wednesday, February 13, 2013Power Automedia has seen exponential growth since the company’s founding in 2006. This growth necessitated a recent move to a new, larger facility that could house all nine of Power Automedia’s current magazines with room to grow in the future. With that in mind, a new building was purchased in September 2012 and four months of renovations were made in anticipation of the move. The relocation was complete in January 2013 and an open house was held for more than 200 friends, family, and industry partners on Friday, January 25.

Power Automedia welcomed more than 200 guests during their open house on Jan. 25th.

This new 11,500 square-foot facility will allow the Power Automedia team to continue to develop their digital media properties while creating new jobs. Power Automedia will be investing in additional administrative, customer service, and editorial talent to help serve their customers and manage the growth already seen and still to come in the burgeoning digital media market.

“This new Power Automedia building means a great deal to our staff and to our clients,” explained James Lawrence, Power Automedia’s founder. “It will give us additional space for growth, improved photography and video capabilities, and an optimized layout for a digital media company. We couldn’t have built this facility without the support of our team, the City of Murrieta,CA and especially our clients.”

In 2013, Power Automedia will enter the truck marketplace with two additional digital titles, and Power Automedia’s unique blend of high-quality technical articles combined with their informative human interest stories have won over the minds of enthusiasts seeking information online, and the move to the new location will facilitate internal upgrades that will better position the company to serve these new markets in the future.

The new facility houses a brand-new production studio that will improve quality control of the editorial, photography, and video production aspects of the Power Automedia marketing experience, providing a one-stop shop to help our automotive industry partners maximize their online presence in a crowded world.

# # #

Click here for official release in Word format


Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes nine digital automotive enthusiast magazines and produces video content for auto industry clients.

For more on Power Automedia visit

Power Automedia –  25843 Jefferson Avenue, Murrieta CA 92562 | Ph: 951.677.2626 | Fax: 951.677.2627

Press Contact
Power Automedia
Jason Snyder
25843 Jefferson Avenue
Murrieta, CA 92562

Power Automedia Welcomes Aaron Hahn As Its Newest Publisher

MURRIETA, CA – WEDNESDAY, January 16, 2013 – Power Automedia has seen exponential growth through all nine of their online magazines since the company’s inception in 2006. To that end, they have announced the hiring of industry veteran and longtime enthusiast Aaron Hahn as Publisher. Hahn spent ten years as a key member of the sales team at ProMedia Publishing, home of the NMRA and NMCA, most recently holding the title of Publisher of Fastest Street Car magazine. In his new position with Power Automedia, he be operating out of the company’s Murrieta, California home office. Power Automedia continues its mission to entertain, educate, and inform enthusiasts through the best in online automotive media, and Hahn’s industry experience will lend him well to servicing Power Automedia’s clients and enthusiasts alike.

Aaron brings more than ten years of experience and a lifetime of passion as an auto enthusiast to Power Automedia

Hahn has spent over a decade immersed in the automotive culture, at both the OE level and in the performance aftermarket, and coupled with his personal love for the automobile, Hahn’s unique experience will serve him well in his new position with Power Automedia. After a long career with ProMedia Publishing, where he eventually rose to become the publisher of Fastest Street Car Magazine, Hahn wanted a new challenge.

“The team here has revolutionized how enthusiasts approach the internet and how automotive performance is viewed across the aftermarket. We’ve got a lot of great opportunities moving forward, and I’m excited to come on board,” shared Hahn.

Power Automedia’s Vice President, Jason Snyder, had this to say. “We are very pleased to announce the hiring of Aaron Hahn as Publisher. With more than ten years of automotive advertising account management and publishing experience, in addition to being a lifelong enthusiast, he will provide an immediate impact to our growing portfolio of online magazines. Aaron is primed to hit the ground running in the burgeoning digital media market, and we’re happy to welcome him to the Power Automedia team.”

With over 12.9 million viewers expected this year, and over 803,000 fans on Facebook, Power Automedia’s nine automotive online magazines are attractive among automotive performance companies looking for cost-effective marketing solutions. Plus, with an industry-leading video production and innovative social marketing team, Power Automedia helps assist the automotive industry transition into the future of digital media.

Click here for official release


Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. We communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. We currently produce digital magazines and video content, but may add exciting new products and services in the future. 

For more on Power Automedia visit

Power Automedia | 25843 Jefferson Avenue, Murrieta CA 92562
Ph: 951.677.2626 | Fx: 951.677.2627

Merry Christmas from the Power Automedia Team

"Wishing you a Safe and Happy Holiday Season"

On behalf of the entire Power Automedia family, we’d like to thank all of our friends, colleagues, partners and readers for a successful 2012. We wish all of you a Safe and Happy Holiday Season and a prosperous New Year!

Steve Wants to See Your Parts…Give Steve What He Wants

"Steve wants to see your parts!"

Who is Steve and why should you care?
Steve is a fictional character who represents today’s automotive enthusiast. Steve is in his early forties, lives in a modest home with his wife, two children, and dog. Steve and Mrs. Steve have a combined household income of eighty-five thousand dollars, which affords them a comfortable home, a nice dinner out a couple of times a month, and a project car. Steve’s a huge car guy. He owns a 1972 Dodge Charger – yes, Steve is a Mopar guy. You will see Steve out at the local A&W, O’Reilly Automotive, and he’ll make an annual trek to the Mopar Nationals. But – you won’t see Steve at SEMA or PRI this fall. He’d love to be one of more the 100,000+ automotive industry professionals in Las Vegas, NV this November, but Steve is a consumer. Or perhaps he works in the industry, but cannot make the show. Either way Steve can’t be there.

Q: So why do you care?

A: Because Steve wants to see your parts! He will be banging on the keyboard during SEMA week trying to get a virtual peek of what’s going on. Who rolled out the coolest custom build? What did the OE’s unveil? “Did Edelbrock release those S/B Mopar Victor heads I’ve been waiting for? I need info!”

Q: So how do you give Steve what he wants?

A: Create a trade show week marketing plan. You can communicate effectively to Steve and thousands, if not hundreds-of-thousands, of other automotive enthusiasts just like Steve – trade and consumer.

"Power Automedia produces high-quality trade show video for Auto Industry clients"

You can do this by planning and executing a simple, yet powerful PR campaign during the week. Send an announcement when the show opens. Send a daily update with a focus on products and personalities. Snap a few photos of your display and show cars. Create and share a VIDEO! A video may be the most powerful marketing asset to provide Steve a window into your world at SEMA. Video assets can be utilized beyond the show floor and integrated into your company’s web site, shared with your distributors and dealers, and broadcast to countless thousands of automotive and truck enthusiasts who want to see your products.

Video Facts

comScore, a leader in digital media measurement published the following facts in their June, 2012 online video rankings press release:
* More than 180-million internet users watched 33-billion videos in June, 2012
* 717,806,000 of those were viewed through Facebook
* The average length of online content videos was 6.8-minutes, while the average length of online video ads was 0.4-minutes

Other comScore video facts (as published in the white paper: Online Video by the Numbers)
* 96% of online spenders view video
* Video viewers spend more online
* 1 in 2 viewers regularly share video content; 1 in 3 viewers comment about the video
* Men watch 1.7x as many videos online as women do
* All ages consume video online; 18-34 are the heaviest consumers
* CY2006: 63 billion videos consumed
* CY2010: 441 billion videos consumed

About Power Automedia Trade Show Video Production

At Power Automedia we’ve been producing and distributing trade show videos for automotive industry clients since 2006. Visit our trade show video services web site to learn how we can produce and share your trade show experience to more than 750,000 enthusiasts through our online magazines, in addition to over 706,000 of our closest friends on Facebook.


MURRIETA, CA – July 10, 2012: The Power Automedia Group will expand its reach in the automotive community with the introduction of, joining the company’s eight other online magazines.

"Magda brings a wealth of professional automotive journalism experience to Power Automedia" will be the go-to source for racers, street enthusiasts, performance parts manufacturers and engine builders. The diversified content offers technical expertise, research and the latest news in the highly competitive market of performance engines. Regular features include interviews with engine builders, step-by-step assemblies, in-depth theory analysis and reviews of all the latest engine parts and tools. EngineLabs will also showcase proven engine combinations with an innovative database.

To launch this new online magazine, Power Automedia welcomes Mike Magda on board as the EngineLabs editor. Magda has extensive experience in communicating the automotive industry through print and online media. He has served as editor on four national enthusiast print magazines, including Chevy High Performance, and his stories have appeared in such publications as Engine Technology International, Motor Trend, Automobile, Racecar Engineering, Hot Rod, Automotive Testing Technology and Professional Motorsport World. He has also authored hundreds of automotive technical briefings used for instructional purposes.

Magda has covered nearly every type of motorsport and has collaborated with a long list of the country’s top engine builders.

“My favorite times in this industry have always been in the garages and dyno rooms,” says Magda. “I look forward to generating content that will be informative, useful and entertaining to the EngineLabs readership. My goal is to provide stories of interest to all engine enthusiasts, from the beginner to the master builder.”

Joining Magda on the EngineLabs team will be veteran Power Automedia senior tech editor Bobby Kimbrough.

“Much is changing in this industry that relates to engines and powertrains,” adds Magda. “Whether it involves rules, new parts, growing trends, innovative tricks or escalating costs, EngineLabs will break it down and keep the readership up to date.”

Power Automedia is excited to bring Magda’s rich understanding of the automotive field into its group. is slated to go live in August.

# # #

Press Contact
Power Automedia
Jason Snyder
41558 Eastman Drive, Suite C
Murrieta, CA 92562

About Power Automedia

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts to achieve their dreams and build something special. We communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. We currently produce digital magazines and video content, but look to add exciting new products and services in the future.


MURRIETA, CA – June 22, 2012: As the Power Automedia Group continues its mission to entertain, educate and inform high octane enthusiasts through the

best in online media, they recently secured a partnership with SuperFlow Technologies Group for SuperFlow to become the official flowbench for the Power Automedia Garage. As part of the relationship, SuperFlow will equip the Power Automedia Garage with a SuperFlow SF-750 digital flowbench.

SuperFlow is internationally accepted as an industry leader in dynamometers and flowbenches by providing systems suitable for both skilled and novice technicians to operate successfully. SuperFlow’s proven flowbench technology aids engine builders in producing faster and more efficient racing vehicles by measuring airflow, tumble, swirl and velocity with precision and reliability.

“This partnership will be one that elevates the already high quality standard that we place on technical editorial,” told Power Automedia’s Jason Snyder. “Our goal is to utilize the SuperFlow SF-750 as an educational tool that will enhance the measurement and testing of the industry’s best products that our readers rely on for their performance builds. As we prepare to launch a new engine tech publication,, we’re certain the SuperFlow SF-750 will become a great tool in the Power Automedia Garage, and we’re proud to work with the SuperFlow team.”

The Power Automedia Garage will utilize the SuperFlow SF-750 to enhance the technical content of their online magazines through airflow measurement and validation of the high quality products they feature in project vehicles and engine rebuilds. SuperFlow’s SF-750 features FlowCom digital airflow measurement technology for accurate and repeatable testing and automated data correction.

SuperFlow’s Marketing Manager, Mike Giles, also elaborates on the new partnership: “We’re excited to be partners with the Power Automedia team; they do a great job providing unbiased, informative editorial content for enthusiasts all over the country. We know the SF-750 Flowbench will provide them with the necessary data to evaluate cylinder heads and intake manifolds and provide accurate, repeatable readings for their online magazines.”

Through this newest partnership, Power Automedia continues to raise the bar in the automotive digital media.

About Power Automedia

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts to achieve their dreams and build something special. We communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. We currently produce digital magazines and video content, but look to add exciting new products and services in the future.

Company Need a Morale Boost?

We suggest “I love the 80’s day”.

"The Power Automedia Team Loves the 80's"


If the Phrase “Corporate Purgatory” Interests You, Read On…

When I received an email last week from one of my coworkers here at Power Automedia titled, “should you check your email?”, I was thinking here’s another technical email that will consume more mental bandwidth that I don’t have the capacity for. After all, it was sent by our Director of Web and Creative Services. So when I opened the email I was more than surprised, I was elated. It was one of the best emails I had received in a while. It was this cartoon drawing of an email processing hierarchy creatively illustrated by Wendy MacNaughton.

Wendy MacNaughton illustrates how we mentally manage email

I’m no expert, but over the years I’ve learned a lot of email management techniques through personal experience and advice from others. So here are a few simple email management principles that may be helpful to you.

* Sort by UNREAD (oldest to newest): Make sure you identify emails of significance and respond; this will save you future “did you get my email?” emails.
* Sort by DATE in ascending order: Process and delete dated items. Don’t hang on to old email.
* Sort by FROM in ascending order: Be sure to review emails by SENDER. Don’t bounce around. Focus on one sender at a time.

Process and Move-on
* DON’T procrastinate – review your email and process it now
* DO qualify the email’s significance for future reference. SAVE only those that may be of use down the road.
* MAKE THE CHOICE either DELETE (or) SAVE. If saving, place in archive FOLDER for later reference.
* DON’T get caught saving email to COVER YOUR ASS at a later date. You’ll still be to blame:)

* Discipline yourself to check your email at set times 3 times a day. This will help you stay up to date without being distracted.
* Review in sizable bites – 15-20 minutes. It’s important to not get distracted by email throughout the day.
* Make the choice – either DELETE (or) SAVE. If saving, place in archive FOLDER for later reference.
* Folder Management – Create and organize a folder tree by customer, subject, employee, etc… Be careful however, it’s easy to start creating a folder for every person, place or thing to the point where you find it difficult to locate an email when you need it.
* Mobile – When viewing on iPhone (preferred) or other mobile device, you can use the same practices as you will on your MAC (or) PC. Simply follow the steps above.

* Take the short walk to your boss’ or co-worker’s office to discuss a matter face-to-face.
* Write a note or pen a letter from time to time; it’s personal and memorable.
* Phones, they still function as a good communication tool.
* Turn off your cell phone at dinner or when spending time with your family and friends.

Anyone living in this modern digital world can relate to Wendy MacNaughton’s “Should I Check My Email” hierarchy. It’s insightful. It’s comical. It’s creative. It’s also frightening to rationalize just how much we can relate to this. Take a step back from time-to-time to make a phone call, have a face-to-face conversation, pen a letter or send a card.

Wendy MacNaughton is an accomplished artist and illustrator based in San Francisco, CA. You can check out Wendy’s blog for more of her creative take on everyday life.

Utterly Innovative Ideas: Act of Valor (the movie)

I’m a big fan of innovation and disruption. In business – and in life – true change often comes from looking at things from a fresh paradigm. That’s revolution not evolution we’re talking about.

On Friday, I saw a movie in an actual movie theater for the first time in almost 2 years. Having an 18-month old daughter will do that to you. The movie I saw was Act of Valor. It was a great movie, but one thing that caught my idea during the credits dropped my jaw.

“Real Navy Seals played lead roles as actors in this movie, their names will not be revealed.”

A little research (thank you Google, Wikipedia, and the entire Web) let me know as Act of Valor developed with Navy SEALs on board as advisors, the filmmakers realized that no actors could realistically portray or physically fill the roles they had written, and the actual SEALs were drafted to star in the film. The SEALs will remain anonymous, as none of their names will appear in the film’s credits.

For the Navy, the film is an initiative to recruit SEALs. According to The Huffington Post, the Navy required the active-duty SEALs to participate.

According to Inside Movies:

– “The Seals were some of the most amazing men we’d ever met,” said McCoy, the film’s director. “They were so different from the Hollywood, popular-culture stereotype. They’re not Rambos. ‘Chief Dave,’ our lead in the movie, he’s a father of five — just a great family man. To properly tell their story, we couldn’t do it with actors. We just felt like it had to be from the men who’ve actually experienced it.”

– The film’s central action scenes were shot during actual SEAL training missions. The filmmakers beefed up the production values of already planned exercises, then filmed during the sessions. “For instance, the yacht takedown scene, they had a big amphibious exercise planned, so we provided the target package and wove it into the film,” says McCoy.

– Shooting during actual training sequences proved challenging, and not just because the SEALs were firing — yikes — real bullets. “The hardest sequence to nail was the extract of the C.I.A. hostage,” says Waugh. “It was a three-week sequence that we needed to shoot completely in six days because of the availability of the guys.

So if you take a step back from this, this is the most amazing recruiting tool ever for the Navy SEALs. This entire movie is disruptive for two reasons – one, they completely walked away from the idea of having real actors play the parts of the seals; and two; the Navy not only supported this project; not only endorsed it; but commissioned it by asking real SEALS to participate as actors as part of their tour of duty.

Totally fresh thinking, no?

If you haven’t seen the movie – I highly recommend it. I’ve stashed the preview below for your viewing pleasure.

Red Bull: a Global Brand that knows Why

One could argue that Red Bull is just marketing. I would argue that Red Bull is more than marketing – it’s great marketing. If only automotive aftermarket companies would invest in their brands instead of simply relying on features and benefits advertising, they may realize the power of building a true love and passion for their products. Nike has figured it out (Air Jordan). K-Swiss took an edgy marketing approach with their Tubes and struggled to respond to consumer demand. Apple epitomizes the need to buy another computer or mp3 that you don’t need. Starbucks has all of us paying $3 bucks for a cup of coffee. Hyundai is selling cars because it has become a fun brand. And of course Red Bull has us buying a beverage that may provide a temporary energy boost, but more so, Red Bull makes us feel like we’re a part of  a culture and a part of something fun. Just watch this commercial and tell me it doesn’t strike an emotional cord that makes you feel good.

With 17,738,613 views and counting, I doubt I’m showing you something that you haven’t already seen. This Red Bull video featuring Danny MacAskill is such an amazing video that I have to share this with you because a good friend shared it with me. It’s cool. It’s inspirational. It’s viral. This video illustrates the “why” that so few companies get.

powerTV to Launch New Online Magazine –

Murrieta, CA – powerTV is proud to announce a new publication to the powerTV group of automotive performance magazines – a digital magazine for performance engine builders and racers. Slated to go live in July 2012, EngineLabs will be a full-featured magazine – complete with engine tech, how-to’s, dyno testing, videos, and the latest industry news. will be launched on the powerTV Media network, which reached more than 7 million readers in 2011, who consumed more than 16 million articles.

Unlike any other performance engine builder resource on the market today – print or digital, EngineLabs will feature a comprehensive engine build database that will publish hundreds of proven performance engine build combinations submitted by the best engine builders in the country. From Chevy Big Blocks to Ford Modulars, Street to Race, Naturally Aspirated, Blown and Nitrous, and everything in between, is the source for the right combination AND EXPERTISE to satisfy your performance needs!

powerTV Media currently publishes eight unique online magazines for the performance and racing after markets. EngineLabs will focus on the products and expertise required to build high performance and racing engines.

“This is probably our most exciting launch, as EngineLabs is going to not only be a stand alone magazine, but it’s content is going to extend into so many different magazines we offer,” said James Lawrence, powerTV Media’s President. “We’re also going to offer something unique – an engine build library complete with an easy to use filtering system so that racers, engine builders, and enthusiasts can find find an engine build plan that fits their needs.”

powerTV Media’s partners are looking forward to EngineLabs. “We’re excited to use EngineLabs to communicate, educate, and inform both the engine builder and the racer,” explained Chris Douglas of COMP Performance Group. “It’s hard to reach both hardcore engine builders and racers in one place.” will launch in July 2012.

For more information, visit (or) contact us at powerTV Media (951) 677-2626

Facebook #1, Again.

Facebook has done it again – it is the #1 trafficked US website for the second year in a row.  According to Experian Hitwise, Facebook garners 9.31% of marketshare of US web visitors. And for comparisons sake, Google is #2 at 7.01%, and YouTube #3 at 3.06%. Facebook is 3x’s more trafficked than YouTube?. To add to this, Facebook is the number one search term and makes up 4 of the top 10 search terms internet wide.

So what does this mean to advertisers? It means that Facebook has evolved from being a meeting space to interact with friends and family, aka social media, to a “social marketplace”. A place for friends, families, classmates, colleagues, communities and businesses to interact on the things that are interesting and important to them. It’s a place that we at powerTV have identified as an added value to our online magazines. Why? It’s where our automotive enthusiasts hang out.

Take your message to where the people are – Facebook

As the Facebook community grows it’s important for businesses to evolve by embracing Facebook.  For the naysayers who believe that Facebook is reserved only for teenagers playing with their latest smartphone, think again. Facebook crosses all demographics. The millennials are certainly there which smart businesses will identify as a way to build their brand affinity with their customers of tomorrow. Stephanie Reese shared this in her post, Quick Stat: Facebook to Reach 132.5 Million Users in the US this Year:

“This growth will be driven primarily by increased Facebook use among older boomers and seniors. At the same time, teens and young adults will continue to form the core of Facebook’s audience, with penetration rates among these groups ranging from 80% to 89% of internet users by 2013.” Click here to read Stephanie’s entire post on The eMarketer Blog.

Has your business embraced Facebook?

Please don’t confuse this question with your business having a Facebook page.

We hear it all the time, “we have a Facebook page, but really don’t know what to do with it”…”we’ve had a Facebook page for six months, but only have 90 fans”. By embracing Facebook smart businesses engage their dealers and consumers through lifestyle interaction. How do you do this? How about sharing an interesting video or asking the community their opinion on a product idea? Share a tech tip without asking for something in return. How about recognizing your dealer partners and their value?

I learned from a good friend of mine, who is an outside sales professional, that when he visits one of his manufacturers or dealers he “checks in” at their facility on Facebook. I’ve done this ever since. This is a simple way of exposing brands and dealers to your community.

The Effect– I made a  business trip to Summit Racing earlier this year. Upon arriving at their Tallmadge, OH facility I checked in on Facebook. Just as I finished my meeting with the Summit Team I received a call from a great friend of mine who competitively drives his 2008 Corvette Z06. Mike said, “hey, I saw you checked in at Summit, are you still there?”. I let him know that I was. Mike then asked, “do you think you can pick-up a can of brake fluid for my car while your there? I need it for a track day tomorrow and this will really help me out”. Of course I helped my friend out. So this simple “check in” created a sale by just letting my Facebook friends know what I was doing. Through common interest (cars), I was able to help a friend and a business partner because of a Facebook check-in.

The bottom line

Facebook is now bigger than Google, bigger than Yahoo!. Facebook has evolved into more than just social media, it’s become a social marketplace through personal interaction. Facebookers engage with their friends through common interests while gaining real insight from people and brands they trust.

Become more than a brand name – become a friend. 

"560 Likes and 156 Comments in 16-hours. That's positive engagement."

At power automedia (yes, we’re rebranding our company) our clients place high value in the connection that we have with passionate auto enthusiasts through our digital magazines and Facebook fans. We truly believe our Facebook Fans allow us to be a part of their social community because we have a common passion for cars – we’re helping them build their dreams.